10 Free Web Analytics Tools – 2019January 22, 2019
It is without doubt that for most digital marketers and analysts Google Analytics is the most popular and often sole choice for analysing a website’s data.
However there are several tools in the market that are free (or offer a free version) and can improve your digital insights when used in conjunction with Google’s platform expanding what GA offers
In this article we look at 10 great website analytics tools that can either replace or expand what you get with Google Analytics.
If you want to know who is visiting your website anonymously then MiragetLeads is the tool for you. Marketers and sales teams can see who is visiting their websites, even if the site visitors never fill out a contact form or send an email.
At a high level, it will identify companies that visit your site, then show the contact info of at that company.
You’ll also be able to see exactly what your leads are looking for, which pages they have visited, and for how long. This will enable you or your sales team to reach out to them with a targeted sales pitch.
No coding knowledge is required, simply download and activate MiragetLeads for your website, and you’ll instantly be up and running.
Matomo (formerly known as Piwik) is an open-source Web analytics application developed using PHP and MySQL. It has a “plugins” system that allows for utmost extensibility and customization. Install only the plugins you need or go overboard and install them all – the choice is up to you. The plugins system, as you can imagine, also opens up possibilities for you to create your own custom extensions.
FireStats is a simple and straight-forward Web analytics application written in PHP/MySQL for those more concerned about privacy. It supports numerous platforms and set-ups including C# sites, Django sites, Drupal, Joomla!, WordPress, and several others. Are you a resourceful developer who needs moar cowbell? FireStats has an excellent API that will assist you in creating your own custom apps or publishing platform components (imagine: displaying the top 10 most downloaded files in your WordPress site) based on your FireStats data.
Woopra is a Web analytics application written in Java. It’s split into two parts which includes a desktop application for data analysis/exploration and a web service to monitor website statistics. Woopra has a robust user interface, an intuitive management system that allows you to run it on multiple sites and domains, and even a chat feature so that you can gather non-numerical information by talking to your site users.
AWStats is a free powerful and featureful tool that generates advanced web, streaming, ftp or mail server statistics, graphically. This log analyzer works as a CGI or from command line and shows you all possible information your log contains, in few graphical web pages.
6. Open Web Analytics (OWA)
And what makes it absolutely irresistible is that it’s fast. You can see that special care has been taken to make information visually appealing and easier to read.
Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. It can retroactively analyze your data without writing code. Heap is user-friendly, with point-and-click interfaces. There is a free as well as paid versions.
Clicky is another free tool that with its simplified dashboard makes it very convenient to check statistics and take quick actions. In addition Clicky offers real time data, uptime monitoring, Twitter Search tracking, Google Search ranking and more.
W3Counter comes in a free and paid version. With a free W3Counter account, you can track across 3 websites and see all of the usual stats of the previous 30 days in a beautifully presented dashboard.
Google PageSpeed is a family of tools by Google Inc, designed to help a website’s performance optimizations. PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster.
Although Google Analytics is a fantastic tool, of course, it can not do everything. You can combine some of the tools listed above and use them to get a better insight of what’s happening on your website.
With the right combination of tools, you can see more about the impact of your marketing efforts, understand better your customers, and with the use of MiragetLeads collect leads for your sales team!